Welcome to BySi | By Simone
BySi is a local brand that was born simply for the love of unique fashion.
Our Creative director has always loved unique artisanal garments and wants to share this passion with all South Africans. Being unapologetically you, and standing out from the crowd is how each BySi Collection aims to make you feel.
By Simone | BySi
BySi was born from passion, resilience, and a deep love for fashion and art. After studying ManAcc at Stellenbosch, I dreamed of becoming a fashion buyer but when the pandemic shifted everything. I bought a sewing machine, taught myself to sew, and started creating from the heart. Sharing scrunchies, masks, and accessories on Instagram.
As things slowly reopened, I took my pieces to local markets, learning as I went and pouring care and attention to detail into every stitch. Eventually, I found the right people to help bring my bigger vision to life, and in 2023, BySi was officially born.
Every BySi piece is made with love, intention, and an eye for detail. It’s a brand that celebrates boldness, creativity, and being unapologetically yourself. This isn’t just fashion, it’s personal. It’s my story, and now, it’s yours too. 🩷
"Fashion is the armour to survive the reality of everyday life"
